Potter makes history in India

Harry Potter fans across the country enthusiastically snapped up copies of the final volume of the book, which broke all records to register a sale of over 1.7 lakh copies on the first day of its release.

''Never in the publishing history has India witnessed such a frenzied reaction to any book. We have already sold over 1.7 lakh copies today,'' said Himali Sodhi, Head of Marketing, Penguin, which is the distributor of Harry Potter and the Deathly Hallows.

Potter fans, both young and old, queued up outside book stores since midnight to lay hands on the book, the seventh and last one in the series, to know the fate of boy wizard Harry and his deadly foe Voldemort.

''I was here at 6 in the morning and quickly read the last few pages. We have been receiving pre-orders as early as March this year,'' said Nitin Chatterjee, Store Manager, Oxford bookstore.

British author JK Rowling's Harry Potter and the Deathly Hallows, published by Bloomsbury and brought to India by Penguin, is priced at Rs 975.

The customers, who have placed advance orders, get a discount varying from 5-25 per cent.

Internationally, the final Potter book has become on-line retailer Amazon's most pre-ordered product with almost 1.6 million copies bought globally ahead of the release.

The six books published thus far have sold 325 million copies worldwide and have been translated into 64 languages, while four films have grossed $3.5 billion worldwide.

Harry Potter fans living in Kabul were delighted to be able to get their hands on copies of the latest title Harry Potter and the Deathly Hallows, the same day that the book hit shops elsewhere around the world.

Flights into Kabul are infrequent, but an international freight forwarding company, Paxton International, did Potter lovers a favour by shipping in dozens of copies from Dubai on an early morning flight.

source : NDTV INDIA

Labels: at 5:18 AM
de.pinque designed by ZENVERSE || Converted by Blogger Template Place Collaboration One-4-All